Ever since the United States initiated tariffs on Canada in early 2025, Francine Piché has been adamant about avoiding American products.
Piché has made it a household rule in Burlington, Ontario, to prioritize Canadian products, then non-U.S. items, and avoid American goods whenever possible.
To adhere to this principle, Piché has switched her personal care brands, ended her Amazon membership, and scrapped plans for a New York trip to prevent sending her money to the U.S., except when no other alternative is available.
However, following the recent collapse of trade negotiations and the introduction of new 50 percent U.S. tariffs, Piché has decided not to make any exceptions moving forward.
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Her family intends to cancel their remaining American streaming subscriptions upon renewal, and Piché plans to forgo some favorite U.S.-made gluten-free foods, despite struggling to find substitutes.
“My determination has only grown,” stated Piché. “That’s my way of pushing back.”
With consumers turning away from American products over a year ago, the renewed trade tensions have reignited the Buy Canadian movement, prompting some consumers to shift even more towards Canadian products.
A renewed trade war with the U.S. has sparked a resurgence of calls for consumers to buy Canadian products, but the higher costs can be a challenge for businesses and shoppers alike.
Traffic skyrockets for Buy Canadian apps, sites
This surge has led to a rise in new members joining the Made