Vinyl has experienced a significant resurgence in recent times, and now there is a surprising comeback of the humble cassette player. Those who lived through the 80s and 90s will likely recall owning a Sony Walkman, which was one of the earliest ways to enjoy music on the go. Introduced in 1979, the Walkman quickly gained popularity, with over 400 million units sold globally.
Although Sony discontinued its cassette-style Walkman in 2010 (they continue to produce digital players under the same name), the legacy lives on. The revival of the portable tape player is not part of Sony’s current plans; instead, the team at We Are Rewind is reintroducing a new cassette player to the market with the release of the EDITH WE-001. This modern take on the classic technology incorporates various contemporary features.
The EDITH WE-001 comes equipped with Bluetooth connectivity, allowing users to connect wireless headphones or stream music to portable speakers. The player features physical buttons on the casing for play, fast forward, and rewind functions, along with the ability to record directly onto tapes inserted in the device.
Designed with premium Aluminum casing instead of traditional plastic, the EDITH WE-001 boasts a sleek look. The company promises a reliable battery life for extended journeys, and the device is powered by a rechargeable battery pack, eliminating the need for disposable AA batteries.
The EDITH WE-001 is currently available for £129. Consumers can purchase We Are Rewind products at various retail outlets, including Rough Trade, Selfridges, FNAC, Turntable Lab, and numerous independent record stores.