EE has bolstered its broadband offerings for customers seeking to upgrade their service from now into 2026, surpassing competitors like Sky and Virgin Media. The company now includes its Smart Hub 7 Plus routers as standard with all broadband packages, delivering improved wireless speeds and enhanced coverage using WiFi 7 technology.
WiFi 7, the latest wireless standard, offers significantly faster speeds up to 46 Gbps, lower latency, and higher capacity compared to Wi-Fi 6/6E. This makes it ideal for activities like gaming, quick downloads, and 4K streaming. EE’s broadband prices start at £28.99 per month for a 24-month contract, reaching up to £39.99 for super-fast 900 Mbps packages. In contrast, Sky only offers its new WiFi 7 hub with gigabit broadband plans, while Virgin Media has yet to introduce a WiFi 7 router.
While EE leads the way among UK internet providers, it’s important to note that not all devices are compatible with WiFi 7, and its range limitations may not benefit larger households. EE’s Smart Hub 7 Plus comes standard with its broadband packages, offering future-proof solutions for gaming and streaming needs. Additionally, EE entices new customers with up to £300 in exit fees for switching.
Reviewers at Uswitch commend EE broadband for its strong and reliable service, but suggest that customers seeking cost savings or basic internet access may find better alternatives with providers like Plusnet, NOW Broadband, or TalkTalk. Those desiring extensive content access through pay-TV packages may prefer Sky, Virgin, or BT over EE. However, EE stands out for its exceptional customer service and reliability, potentially minimizing issues during the contract period, despite slightly higher prices.