Meghan Markle is potentially on the path to establishing a significant brand through her lifestyle venture, As Ever, following her recent interaction with PR powerhouse Emma Grede. The Duchess of Sussex attended a gathering organized by Grede, the brains behind Kim Kardashian’s Skims brand and Khloe Kardashian’s Good American apparel line, centered on women empowering each other and achieving their goals.
Grede shared moments from the event on her Instagram, showcasing Meghan’s As Ever Marlborough Sauvignon Blanc being savored throughout the evening. Both Meghan and Emma, dressed in their power attire, were captured sharing moments and toasting with wine during the dinner.
Their connection dates back to Meghan’s appearance on Emma’s Aspire podcast in June, where discussions revolved around the future of Meghan’s lifestyle brand, with subtle references made to the royal family. Following Meghan’s presence at Paris Fashion Week, speculations arose about her potential venture into the fashion and beauty industry through her brand, further fueled by her interaction with the PR queen.
While sources close to Grede ruled out an official collaboration with As Ever, PR expert Chad Teixeira suggested that Meghan’s strategic appearance at Emma’s event hints at a possible fashion line launch. Expert analysis of the social media content surrounding the dinner reinforces the notion that this was more than just a casual gathering, indicating a calculated soft-launch strategy.
PR specialist Rebecca May echoed the sentiment, emphasizing Meghan’s deliberate actions and strategic networking, suggesting that her involvement in Emma’s circle signifies groundwork for her future endeavors in brand-building.