Greggs has announced price increases on select menu items starting today due to escalating costs. The popular bakery chain will raise the price of its two-part breakfast deal, comprising a roll and drink, from £2.95 to £3.15. Additionally, the three-part breakfast deal, which includes a side like a yoghurt pot or hash browns, will see a price hike from £3.95 to £4.15.
Moreover, some of Greggs’ baked goods, such as the empire biscuit, will see a 5p increase. This move follows a previous 5p price rise on the sausage roll earlier this year, now priced at £1.30.
Roisin Currie, the CEO of Greggs, emphasized that despite the price adjustments, the chain still offers excellent value, as confirmed during the company’s recent financial results announcement. She also called on Labour to provide advance notice regarding any surprises in the upcoming Budget on November 26, led by Chancellor Rachel Reeves, outlining tax and spending plans.
Greggs attributed the price adjustments to the higher rate of employer National Insurance and the rising minimum wage, impacting overall business expenses. Ms. Currie expressed challenges in managing unforeseen costs, citing last year’s unexpected national insurance increase of £20 million.
The chain, with 2,675 UK stores, reported a 6.1% sales rise in the third quarter of 2025 compared to the same period last year. However, like-for-like sales growth across company-managed shops slowed to 1.5% year-on-year, down from 2.6% in the first half of the year.
Greggs revised its yearly target to 120 net new store openings, slightly lower than previously planned, focusing on partnerships with Tesco and Sainsbury’s and relocating smaller outlets for better positioning. The year has seen a net total of 57 new shop openings so far.
Ms. Currie observed that consumers are prudently saving or spending wisely, with a preference for value offerings. She anticipates that Greggs’ affordability will attract customers seeking value for their money.