Meghan Markle has caused confusion among royal enthusiasts with an unconventional post promoting her latest release from her lifestyle brand, As Ever. Ahead of her trip to Paris Fashion Week, the Duchess of Sussex took to Instagram to unveil a new product – the 2024 Marlborough Sauvignon Blanc from New Zealand, along with a restock of her apricot spread and orange marmalade. In the promotional images, Meghan can be seen in her California Montecito mansion’s kitchen, using canning equipment to extract a jar of jam from a large saucepan on the stove.
Some observant fans noticed a peculiar detail in Meghan’s jam-making photos on her As Ever website. They pointed out that Meghan seemed to be holding her equipment upside down, triggering social media reactions suggesting that it might be her first attempt at making the product.
Critics were quick to question Meghan’s familiarity with the equipment, considering that the jams were presented as being inspired by her personal kitchen recipe. The image depicted Meghan holding the curved end of the lifter, designed for jar lifting, instead of the black rubber handles.
Following the quiet announcement of her new As Ever wine, just before her attendance at the Balenciaga show during fashion week in Paris, Meghan cryptically introduced the new offering on social media with the caption: “We heard you missed us. We’re back…and we brought a friend.”
The official As Ever website provided more details about the new white wine, the third wine varietal from the Duchess of Sussex’s brand. Described as bright, balanced, with citrus aromatics and a smooth finish, the Sauvignon Blanc is crafted for everyday dinners and special occasions, perfect for sharing and savoring in any season.
Meghan’s use of jar tongs in the promotional image, traditionally used for lifting hot jars and cans during home canning, further stirred discussion among fans. The post unveiled Meghan’s wine release and showcased her culinary endeavors, sparking interest and speculation within her fan base.