This fall marks the return of innocent smoothies’ Big Knit initiative, now revamped with a fashionable twist. Headlined by The Great British Bake Off personality Prue Leith and showcased by knitters from Age UK, this year’s campaign has partnered with trendy fashion brand House of Sunny to introduce five exclusive knits inspired by fruits found in innocent’s smoothies.
The sweaters and cardigans reflect House of Sunny’s signature vibrant and playful aesthetic, adorned with fruity designs on the front. Starting from October 22, the knitwear collection will be available for individuals to win through giveaways on innocent’s website and Instagram account.
Prue expressed her excitement about the campaign, emphasizing its broader impact beyond just hats, focusing on aiding Age UK in enhancing the lives of older individuals. The Big Knit initiative, which has been ongoing since 2003, has raised over £3.6 million to support elderly populations in the UK. In collaboration with Age UK, miniature hats are hand-knitted for innocent smoothie bottles, with 30p from each bottle sold contributing to improving the well-being of older individuals.
Unlike previous years featuring only knitted hats for smoothie bottles, this year expands into offering fruity knitwear for individuals to win and wear. The collection includes designs inspired by strawberry, cherry, mango, lemon, and pineapple, available in crew neck jumpers or collared cardigans.
To participate in winning the knitwear pieces, visit innocent’s website and Instagram account starting from October 22 at 10 am for more details and to enter the draw. Additional releases are scheduled for October 24, 28, and 31, as well as November 4.
The competition closes on November 5 at 11:59 pm, with winners to be selected shortly after. There will be 450 cardigans up for grabs, including 150 each of strawberry, cherry, and lemon designs, along with 300 jumpers, featuring 150 each of pineapple and mango designs.
To enter, follow the provided link during the live draws, input your name, email, and dress size (S-M/M-L) in a secure form for a chance to win. Additionally, you can choose to make a donation to Age UK while entering, contributing to the charity’s efforts while having a shot at winning some stylish knitwear.
Apart from online donations, you can also support the Age UK Big Knit campaign by purchasing innocent smoothies with knitted hats available at Sainsbury’s and Co-op stores nationwide.
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