Meghan is once again in the spotlight following a series of notable public appearances in recent weeks. The Duchess, who introduced her own lifestyle brand this year, engaged in a comprehensive discussion about her business ventures, shedding light on her intricate relationship with social media.
Prior to meeting her spouse, Meghan actively maintained a social media presence, utilizing her public persona as an actress to create opportunities, even during the early stages of platforms like Instagram. Leveraging her online following, she founded a thriving lifestyle blog, The Tig, covering various topics that garnered her a substantial fan base. However, upon entering a serious relationship with Prince Harry, she deactivated her accounts, maintaining a minimal online presence until now.
Upon relaunching her Instagram account in the recent New Year, Meghan swiftly amassed a large following, subsequently unveiling her new lifestyle show on Netflix, With Love, Meghan, and her product line, As Ever. In a candid conversation at the Fortune Most Powerful Women Summit 2025, Meghan disclosed her complex stance on social media, clarifying her decision to disable comments on her account for personal and brand protection.
Despite the necessity to shield herself from online negativity, Meghan acknowledged the challenge it posed for her new venture in fostering a sense of community with supporters and customers. She emphasized the importance of authentic engagement, sharing how she and her social media team creatively interacted with users through personalized responses to user-generated content, enhancing community connection and feedback appreciation.
Meghan viewed this challenge as an opportunity to innovate and connect with users in unconventional yet genuine ways, emphasizing the importance of maintaining an intentional and authentic approach to business growth.