Virgin Media users who subscribe to Sky Entertainment channels will receive a complimentary addition of Sky Atlantic starting next month, bringing popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus to their screens without any extra charges. The update will roll out to Virgin TV 360 and Stream box customers starting April 1.
To access Sky Atlantic programming, customers simply need to tune in to channel 111 on the Virgin TV platform. Additionally, content will be available on-demand and through Virgin TV Go for added convenience.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the commitment to providing exceptional entertainment value to customers by introducing Sky Atlantic to their lineup at no additional cost. This move will benefit over a million Virgin TV subscribers without any action needed on their part.
In related news, Sky has unveiled a new Ultimate TV plan that includes premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app, set to launch soon. Priced at £24, the plan will be accessible across Sky Glass, Sky Stream, and Sky Q platforms.
Sky’s Chief Consumer Officer, Sophia Ahmad, described this update as a transformative moment for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu under a single subscription, marking a new era for their services.