Lidl has once again secured the title of the most affordable supermarket, outperforming Aldi in a recent comparison by Which? This marks the second time in recent months that Lidl has emerged as the cheapest option.
In October, a shopping list comprising 70 items at Lidl averaged £120.46, or £120.38 for Lidl Plus members. In contrast, an identical basket of goods at Aldi came to an average of £121. Despite this, Aldi has been recognized as the most budget-friendly supermarket 22 times out of the last 24 months, according to analysis by Which?. The list of items included both branded and own-label products like Birds Eye Peas, Hovis bread, milk, and butter.
For Tesco shoppers, the total bill would have amounted to £134.89 last month, or £133.38 with a Clubcard. On the other hand, Sainsbury’s customers would have paid £139.68, or £136.79 with a Nectar card.
Additionally, Which? conducted a comparison of prices for a more extensive list of 187 items, excluding Aldi and Lidl due to their narrower product range. Asda emerged as the most cost-effective option for a larger shopping list at £469.11, with Tesco Clubcard holders paying £476.11 and Morrisons More loyalty cardholders facing a bill of £481.34.
Waitrose was identified as the priciest option for both smaller and larger shopping lists in October. The analysis by Which? factored in special offer prices and loyalty discounts where applicable, excluding multi-buy offers.
Reena Sewraz, Which? Retail Editor, highlighted Lidl’s achievement, stating that it has once again proven to be the UK’s cheapest supermarket, surpassing Aldi even for non-members of its loyalty program. She emphasized the significance of comparing prices to save money, with potential savings of up to 26% by choosing one supermarket over another.