Meghan Markle’s recent TV project, “With Love, Meghan,” may not have been a hit, but it hasn’t deterred her from expanding her brand. The Duchess of Sussex is reportedly working on launching her own makeup and beauty line, drawing inspiration from successful figures like Victoria Beckham.
Since stepping back from her royal duties and returning to the US in 2020, Meghan, 44, has been keen on establishing herself in the lifestyle industry. PR experts note that she has strategically built her brand image, with the US audience embracing her as a lifestyle influencer. Launching a beauty line aligns with her trajectory, following the footsteps of entrepreneurs like Victoria Beckham and the Kardashians.
Recent rumors suggest that Meghan is on the verge of launching a significant brand endeavor after being seen with the powerhouse behind Kim Kardashian’s successful SKIMS range. The British-born entrepreneur Emma Grede shared images of Meghan at a high-profile event, fueling speculation about Meghan’s upcoming business moves.
Meghan has been teasing her entry into the beauty world by sharing snippets of herself applying makeup without revealing the brand. This strategic move aims to engage the public gradually with her beauty content. By showcasing her makeup skills online, Meghan is repositioning herself as relatable and creative, resonating with beauty enthusiasts.
While Meghan’s previous TV projects leveraged her royal connections, sources indicate that she is determined to pursue her business ventures independently. Despite hoping for Harry’s involvement, Meghan is prepared to lead her projects solo and is fully committed to the success of her brand, “As Ever.”
The groundwork for Meghan’s beauty venture was laid over a year ago when “As Ever” applied for a trademark encompassing skincare, cosmetics, and fragrances. Influenced by successful figures like Gwyneth Paltrow and Victoria Beckham, Meghan aims to replicate their achievements in the beauty industry and cater to her substantial following in the US.
Meghan’s recent appearances at prominent events like Paris Fashion Week and the Fortune Most Powerful Women Summit indicate her strategic mingling in fashion and beauty circles. Industry experts believe that Meghan’s foray into beauty could be a pivotal move for her brand’s success, aligning with current consumer trends and her aspirations for independence and recognition.
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